It is good practice to ensure that your web presence correlates with your business marketing materials. Many small to medium sized businesses that commission the development of a web presence, will often also create:
- Business card templates
- Email templates
- Letterheads and other stationary
- Company and Product brochures
- Promotional flyers
- Cups, pens, magnets and other promotional give-aways
- Vehicle decals
- Yellowpages Advertisements
- Store signage
- Billboards and placards
- Typesetting ( e.g. typesetting for wildlife blog )
Creating engaging marketing materials does not have to be a costly venture. I have helped many businesses develop each of the items mentioned above for a fair and reasonable price. I also assist in finding cost effective printing services.
But there is more to it than that…
I can not tell you how many times a business has come to me to develop some marketing materials and then send me a small GIF or JPG version of their logo that has been saved over and over and is now old and pixelated. The worst case scenario is when a business does not even have a file and sends over a scan of a letterhead and want to use that for the new design and marketing materials. Quite often, businesses have no idea what font was originally used to create their logo.
A graphic designer can help you create a control set of vector files that are used over and over again to create crisp, clean looking materials that can be made as large as necessary (as needed for truck decals and store signage) without losing resolution. These materials can be made accessible to the company and to printers via a password protected area off of the main web site.
I design and develop all of my marketing materials using industry standard software that every printer can use, and will provide a organized repository of these materials to you in multiple formats. This ensures that the colors used in the printing process match every time, the fonts are correct and that everything associated with your company has brand consistency.
Contact me today to learn more. I would be happy to meet you in person to talk about your project.